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Channel partner strategy projects will add to your repertoire, build further buzz about your business and cast a much wider net for attracting new clients. The increased activity alone will have people talking about how well you are doing and take a more serious look at working with you. A favorite example of a creative collaboration is that of a real estate agent who is an attorney. Before you set out to round up people with whom to collaborate, set your rules in motion first. Underneath your list of potential candidates, list your criteria for acceptable partners. For example, will you make it a requirement to meet in person first and discuss the possibilities? Do you know your business ethics code and would someone else have to match it?
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